Advertise Early  





By the time the puppies have entered their fifth week of life you should prepare to advertise. You have choice of using the dog newspaper, dog world our Dogs being, excellent weekly papers, and appealing to people who really want dogs, also Exchange and Mart, which has a dog section, or the national Press. If you decide on the big evening papers as a medium, Fridayninght issues seem to have the best effect, either the livestock or personal columns being good. Avoid the use of box numbers; puppies are usually wanted at once, and few buyers have the patience to wait for information. This is why you should include a telephone number in your  advertisement, if possible.












For your part, as the seller, it is better if you are contacted in advance of a visit so that you can quote a price for a specific puppy and, if an interest is shown, this is the youngster that can be introduced to the prospective buyer when he calls. Many buyers prefer this (although they might not admit it) to the responsibility of selecting from a litter of puppies.Most have little or no knowledge of the breed's finer points, but many have a keen enougheye for health and condition. A puppy must be sound, healthy, and generally good bloom when you offer it. It is your responsibility to see to this, not only for the client's sake but in fairness to the puppy itself.  Never worry too much if you cannot assess a Stafford puppy's show potential.










Few people, even breeders with many years of experience in the game can do this, although some like to think they can. Admittedly, the man who has bred and developed a distinct strain on established bloodlines for several generations might have a fair idea as to the show future of certain of his puppies, but even he cannot be infallible, for there are too many hazards involved in this breed. Apart from type, which varies in Staffords too much, the mouth is probably still the breeder's biggest worry. The Staffordshire Bull Terrier has the Bulldog as a progenitor, and the latter is a congenitally undershot breed. It is not therefore surprising that some Staffords, in spite of selective breeding to obviate and correct this fault, develop an undershot j











If you are selling your puppies merely as pedegree Staffordshire Bull terriers for pets and companionship, this does not matter overmuch to the average buyer. However,if you claim show-winning potential for the stock, then you must be reasonable sure that the puppy you sell will maintain a level mouth. The truth is that you cannot do this,because of ht many formation changes that occur in a Stafford puppy between the ages of two and eight momths. That is why buyers interested in show material should have this risk made quite clear to them at the time of purchase. Even parental stock with level mouths, and level mouths in its immediate ancestry, is quite capable of presenting the breeder with half his litter predisposed to an undershot mouth. 










So never be truly assured about any puppy until he has had his permanent teeth in level form up to the age of eight months. Even after this age jaw formation can deteriorate, but it is unlikely. If you breed and sell to the exhibitors`market take care in your phrasing when drafting an advertisement. Whereas show puppies`is misleading, bred from show winners`and similar phrases are not, provided the sire and dam have indeed won in shows. Keep to realistic selling prices too; never sell too cheaply since this debases the breed, apart from the fact that if you want to retrieve some of your financial outgoings and in correct pedigree dog breeding there are many) you just cannot afford to cut your prices.












A fair guide tp selling prices is to take your stud fee and multiply it by four. Some people charge more, but when puppies are sold individually it should not be less. If you have a useful *trade* outlet such as a noted Staffordshire Bull Terrier kennel seeking to fill an overflow of orders for which they have no stockof their own, or a reputable dealer for example, then you should accept a lower price, on the understanding that the entire litter must be taken up at, say, seven weeks of age. A lot of wellknown breeders find that to sell their whole litters in this way is better finansially and make less work. You will discover, too, if you are anxious as to the ultimate whereabouts of your puppies, that most breed associated buyers will allow you to know where they have gone so that you can follow up their progress later.




















But bear in mind that you should negotiate such enquiries with tact since some new owners object to being interrogated about their possessions. Local papers seldom prove fruitful to Staffordshire Bull Terrier advertisers. Not a great deal is known or understood abouth the breed, many lay people being wary of it and not realising its steadiness with children and its effect on intruders. Sucspapers seem better media for those who have such breeds as the Poodle, Dachshund, and small better-known Terrier breeds to offer.


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